Aletp - Alessandro Temperini

Forum pela falta de Ética e Moral

A Forum estréia, na próxima quinta-feira – 10 de agosto, campanha de mídia impressa criada pela AlmapBBDO.

A ação, composta por cinco anúncios, mostra personagens, que usam os jeans da marca, enfrentando a falta de ética e de moral. Essa é a segunda campanha da Forum sobre o tema, calcada no movimento pela defesa da ética e da conscientização da sociedade, iniciado em março passado.

A campanha traz imagens que dispensam o texto para falar com o público. Num deles, um casal, vestindo apenas jeans Forum, corta, com uma tesoura de jardinagem, o nariz de 2 “pinóquios” que carregam malas transbordando dinheiro.
As peças poderão ser vistas em outdoors, nas páginas dos jornais e revistas de maior circulação do país, além das vitrines das lojas Forum.

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